Measuring the quality of online professional service : the case of education and training.

This research uses the SERVQUAL model, a well-validated survey instrument widely used to measure service quality in marketing research.

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Bibliographic Details
Main Author: Lu, Ai Ai.
Other Authors: Lee, Gilbert A.
Format: Theses and Dissertations
Language:English
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7538
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Institution: Nanyang Technological University
Language: English