Measuring the quality of online professional service : the case of education and training.
This research uses the SERVQUAL model, a well-validated survey instrument widely used to measure service quality in marketing research.
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Main Author: | Lu, Ai Ai. |
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Other Authors: | Lee, Gilbert A. |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/7538 |
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Institution: | Nanyang Technological University |
Language: | English |
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