Factors that determine the purchase intention of running shoes on digital platform

• المؤلف الرئيسي: Lee, Yan Wei
• مؤلفون آخرون: Tan Cher Chay, John
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2019
• الموضوعات: Business::Marketing::Research; Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/78955

Statistics had shown the athletic-footwear industry to be lucrative, with research identifying running shoes to be the main contributor to athletic-footwear monthly growth. With technological advancement, electronic commerce had been incorporated into the distribution channel of running shoes. Th...