Factors that determine the purchase intention of running shoes on digital platform

• Main Author: Lee, Yan Wei
• Other Authors: Tan Cher Chay, John
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: Business::Marketing::Research; Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/78955
• Institution: Nanyang Technological University

Statistics had shown the athletic-footwear industry to be lucrative, with research identifying running shoes to be the main contributor to athletic-footwear monthly growth. With technological advancement, electronic commerce had been incorporated into the distribution channel of running shoes. Th...