Factors that determine the purchase intention of running shoes on digital platform

• 主要作者: Lee, Yan Wei
• 其他作者: Tan Cher Chay, John
• 格式: Final Year Project
• 語言: English
• 出版: 2019
• 主題: Business::Marketing::Research; Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/78955

Statistics had shown the athletic-footwear industry to be lucrative, with research identifying running shoes to be the main contributor to athletic-footwear monthly growth. With technological advancement, electronic commerce had been incorporated into the distribution channel of running shoes. Th...