A study of notebook purchase intentions of undergraduates in Singapore

• المؤلفون الرئيسيون: Juliana Jalil, Norhafizah Hashim, Wah, Huey Ling
• مؤلفون آخرون: Hooi, Den Huan
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8300

This project explores undergraduates' buying behavior of notebooks in Singapore using The Buying Decision Process Model.It also attempts to examine the factors that contribute to the potential discrepancy between purchase intention and the purchase decision.