Endorsed branding : the way to go for Unilever?
This report seeks to address the current branding strategy of Unilever. The effectiveness of its current branding strategy is questioned through a research on the opinions and comments of their consumers. The results provide a basis for endorsement of Unilever corporate name.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8552 |
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| Institution: | Nanyang Technological University |
| Summary: | This report seeks to address the current branding strategy of Unilever. The effectiveness of its current branding strategy is questioned through a research on the opinions and comments of their consumers. The results provide a basis for endorsement of Unilever corporate name. |
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