Endorsed branding : the way to go for Unilever?

• Main Authors: Goh, Grace Meibo., Tan, Ker Wei., Teo, Esther Wei Ling.
• Other Authors: Tan, Thomas Tsu Wee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising::Product
• Online Access: http://hdl.handle.net/10356/8552
• Institution: Nanyang Technological University

This report seeks to address the current branding strategy of Unilever. The effectiveness of its current branding strategy is questioned through a research on the opinions and comments of their consumers. The results provide a basis for endorsement of Unilever corporate name.