Endorsed branding : the way to go for Unilever?

This report seeks to address the current branding strategy of Unilever. The effectiveness of its current branding strategy is questioned through a research on the opinions and comments of their consumers. The results provide a basis for endorsement of Unilever corporate name.

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Bibliographic Details
Main Authors:	Goh, Grace Meibo., Tan, Ker Wei., Teo, Esther Wei Ling.
Other Authors:	Tan, Thomas Tsu Wee
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Product
Online Access:	http://hdl.handle.net/10356/8552
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8552
record_format	dspace
spelling	sg-ntu-dr.10356-85522023-05-19T03:30:01Z Endorsed branding : the way to go for Unilever? Goh, Grace Meibo. Tan, Ker Wei. Teo, Esther Wei Ling. Tan, Thomas Tsu Wee Nanyang Business School DRNTU::Business::Advertising::Product This report seeks to address the current branding strategy of Unilever. The effectiveness of its current branding strategy is questioned through a research on the opinions and comments of their consumers. The results provide a basis for endorsement of Unilever corporate name. 2008-09-24T07:22:32Z 2008-09-24T07:22:32Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8552 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Product
spellingShingle	DRNTU::Business::Advertising::Product Goh, Grace Meibo. Tan, Ker Wei. Teo, Esther Wei Ling. Endorsed branding : the way to go for Unilever?
description	This report seeks to address the current branding strategy of Unilever. The effectiveness of its current branding strategy is questioned through a research on the opinions and comments of their consumers. The results provide a basis for endorsement of Unilever corporate name.
author2	Tan, Thomas Tsu Wee
author_facet	Tan, Thomas Tsu Wee Goh, Grace Meibo. Tan, Ker Wei. Teo, Esther Wei Ling.
format	Final Year Project
author	Goh, Grace Meibo. Tan, Ker Wei. Teo, Esther Wei Ling.
author_sort	Goh, Grace Meibo.
title	Endorsed branding : the way to go for Unilever?
title_short	Endorsed branding : the way to go for Unilever?
title_full	Endorsed branding : the way to go for Unilever?
title_fullStr	Endorsed branding : the way to go for Unilever?
title_full_unstemmed	Endorsed branding : the way to go for Unilever?
title_sort	endorsed branding : the way to go for unilever?
publishDate	2008
url	http://hdl.handle.net/10356/8552
_version_	1770564138093772800

Endorsed branding : the way to go for Unilever?

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