Standards, standardization, quality and the consumer

• Main Author: Pereira, Robert.
• Other Authors: AMIC-MARA Seminar on Communication Issue of the '80s : Challenge and Response, Kuala Lumpur, September 18-19, 1980.
• Format: Conference or Workshop Item
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: https://hdl.handle.net/10356/85963; http://hdl.handle.net/10220/377
• Institution: Nanyang Technological University