A study on consumer remorse.

This project explores the different emotions and thoughts experienced by consumers when they cancel or delay their purchases (that is, non-purchase regrets), in particular, the feelings of regrets. It also explores the responses and remedies undertaken by the consumers to appease these feelings.

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Bibliographic Details
Main Authors: Leong, Yvonne Ee Wen., Teo, Adeline Li Ching., Yong, Caiyu.
Other Authors: Piron, Francis Maurice Valery
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8663
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8663
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spelling sg-ntu-dr.10356-86632023-05-19T05:44:58Z A study on consumer remorse. Leong, Yvonne Ee Wen. Teo, Adeline Li Ching. Yong, Caiyu. Piron, Francis Maurice Valery Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This project explores the different emotions and thoughts experienced by consumers when they cancel or delay their purchases (that is, non-purchase regrets), in particular, the feelings of regrets. It also explores the responses and remedies undertaken by the consumers to appease these feelings. 2008-09-24T07:23:41Z 2008-09-24T07:23:41Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8663 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Leong, Yvonne Ee Wen.
Teo, Adeline Li Ching.
Yong, Caiyu.
A study on consumer remorse.
description This project explores the different emotions and thoughts experienced by consumers when they cancel or delay their purchases (that is, non-purchase regrets), in particular, the feelings of regrets. It also explores the responses and remedies undertaken by the consumers to appease these feelings.
author2 Piron, Francis Maurice Valery
author_facet Piron, Francis Maurice Valery
Leong, Yvonne Ee Wen.
Teo, Adeline Li Ching.
Yong, Caiyu.
format Final Year Project
author Leong, Yvonne Ee Wen.
Teo, Adeline Li Ching.
Yong, Caiyu.
author_sort Leong, Yvonne Ee Wen.
title A study on consumer remorse.
title_short A study on consumer remorse.
title_full A study on consumer remorse.
title_fullStr A study on consumer remorse.
title_full_unstemmed A study on consumer remorse.
title_sort study on consumer remorse.
publishDate 2008
url http://hdl.handle.net/10356/8663
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