A study on consumer remorse.
This project explores the different emotions and thoughts experienced by consumers when they cancel or delay their purchases (that is, non-purchase regrets), in particular, the feelings of regrets. It also explores the responses and remedies undertaken by the consumers to appease these feelings.
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2008
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Online Access: | http://hdl.handle.net/10356/8663 |
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sg-ntu-dr.10356-86632023-05-19T05:44:58Z A study on consumer remorse. Leong, Yvonne Ee Wen. Teo, Adeline Li Ching. Yong, Caiyu. Piron, Francis Maurice Valery Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This project explores the different emotions and thoughts experienced by consumers when they cancel or delay their purchases (that is, non-purchase regrets), in particular, the feelings of regrets. It also explores the responses and remedies undertaken by the consumers to appease these feelings. 2008-09-24T07:23:41Z 2008-09-24T07:23:41Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8663 Nanyang Technological University application/pdf |
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DRNTU::Business::Marketing::Consumer behavior |
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DRNTU::Business::Marketing::Consumer behavior Leong, Yvonne Ee Wen. Teo, Adeline Li Ching. Yong, Caiyu. A study on consumer remorse. |
description |
This project explores the different emotions and thoughts experienced by consumers when they cancel or delay their purchases (that is, non-purchase regrets), in particular, the feelings of regrets. It also explores the responses and remedies undertaken by the consumers to appease these feelings. |
author2 |
Piron, Francis Maurice Valery |
author_facet |
Piron, Francis Maurice Valery Leong, Yvonne Ee Wen. Teo, Adeline Li Ching. Yong, Caiyu. |
format |
Final Year Project |
author |
Leong, Yvonne Ee Wen. Teo, Adeline Li Ching. Yong, Caiyu. |
author_sort |
Leong, Yvonne Ee Wen. |
title |
A study on consumer remorse. |
title_short |
A study on consumer remorse. |
title_full |
A study on consumer remorse. |
title_fullStr |
A study on consumer remorse. |
title_full_unstemmed |
A study on consumer remorse. |
title_sort |
study on consumer remorse. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/8663 |
_version_ |
1770565087200804864 |