A study on consumer remorse.

• Main Authors: Leong, Yvonne Ee Wen., Teo, Adeline Li Ching., Yong, Caiyu.
• Other Authors: Piron, Francis Maurice Valery
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8663
• Institution: Nanyang Technological University

This project explores the different emotions and thoughts experienced by consumers when they cancel or delay their purchases (that is, non-purchase regrets), in particular, the feelings of regrets. It also explores the responses and remedies undertaken by the consumers to appease these feelings.