Consumer preferences in air travel : an application of conjoint analysis.

Consumer preferences in air travel : an application of conjoint analysis.

Examines the most important attribute perceived by both short-haul and long-haul travellers using conjoint analysis and these two groups were compared based on the values attached to the attributes. Price trade-off analysis was performed. Cluster analysis technique was applied to group consumers wit...

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Main Authors: Leoh, Chay Hoon., Leow, Isabelle Hui Fen., Tee, Hwee Teng.
Other Authors: Xu, Gang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/8700
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8700
record_format dspace
spelling sg-ntu-dr.10356-87002023-05-19T05:44:58Z Consumer preferences in air travel : an application of conjoint analysis. Leoh, Chay Hoon. Leow, Isabelle Hui Fen. Tee, Hwee Teng. Xu, Gang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Examines the most important attribute perceived by both short-haul and long-haul travellers using conjoint analysis and these two groups were compared based on the values attached to the attributes. Price trade-off analysis was performed. Cluster analysis technique was applied to group consumers with similar preferences to uncover underlying demographic profiles. 2008-09-24T07:24:03Z 2008-09-24T07:24:03Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8700 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Leoh, Chay Hoon.
Leow, Isabelle Hui Fen.
Tee, Hwee Teng.
Consumer preferences in air travel : an application of conjoint analysis.
description Examines the most important attribute perceived by both short-haul and long-haul travellers using conjoint analysis and these two groups were compared based on the values attached to the attributes. Price trade-off analysis was performed. Cluster analysis technique was applied to group consumers with similar preferences to uncover underlying demographic profiles.
author2 Xu, Gang
author_facet Xu, Gang
Leoh, Chay Hoon.
Leow, Isabelle Hui Fen.
Tee, Hwee Teng.
format Final Year Project
author Leoh, Chay Hoon.
Leow, Isabelle Hui Fen.
Tee, Hwee Teng.
author_sort Leoh, Chay Hoon.
title Consumer preferences in air travel : an application of conjoint analysis.
title_short Consumer preferences in air travel : an application of conjoint analysis.
title_full Consumer preferences in air travel : an application of conjoint analysis.
title_fullStr Consumer preferences in air travel : an application of conjoint analysis.
title_full_unstemmed Consumer preferences in air travel : an application of conjoint analysis.
title_sort consumer preferences in air travel : an application of conjoint analysis.
publishDate 2008
url http://hdl.handle.net/10356/8700
_version_ 1770566399283953664

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