Consumer preferences in air travel : an application of conjoint analysis.

• Main Authors: Leoh, Chay Hoon., Leow, Isabelle Hui Fen., Tee, Hwee Teng.
• Other Authors: Xu, Gang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8700
• Institution: Nanyang Technological University

Examines the most important attribute perceived by both short-haul and long-haul travellers using conjoint analysis and these two groups were compared based on the values attached to the attributes. Price trade-off analysis was performed. Cluster analysis technique was applied to group consumers wit...