Consumer preferences in air travel : an application of conjoint analysis.

• المؤلفون الرئيسيون: Leoh, Chay Hoon., Leow, Isabelle Hui Fen., Tee, Hwee Teng.
• مؤلفون آخرون: Xu, Gang
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8700

Examines the most important attribute perceived by both short-haul and long-haul travellers using conjoint analysis and these two groups were compared based on the values attached to the attributes. Price trade-off analysis was performed. Cluster analysis technique was applied to group consumers wit...