The development of brand as a heuristic : an exploratory study

The development of brand as a heuristic : an exploratory study

This paper investigates the development of brand heuristics as a consumer matures.

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Bibliographic Details
Main Authors: Oo, Linda Lin Lin, Lin, Grace Meilan, Ang, Shuzhen
Other Authors: Marshall, Roger
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Advertising::Product
Online Access:http://hdl.handle.net/10356/9076
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9076
record_format dspace
spelling sg-ntu-dr.10356-90762023-05-19T05:44:56Z The development of brand as a heuristic : an exploratory study Oo, Linda Lin Lin Lin, Grace Meilan Ang, Shuzhen Marshall, Roger Nanyang Business School DRNTU::Business::Advertising::Product This paper investigates the development of brand heuristics as a consumer matures. 2008-09-24T07:28:20Z 2008-09-24T07:28:20Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9076 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Advertising::Product
spellingShingle DRNTU::Business::Advertising::Product
Oo, Linda Lin Lin
Lin, Grace Meilan
Ang, Shuzhen
The development of brand as a heuristic : an exploratory study
description This paper investigates the development of brand heuristics as a consumer matures.
author2 Marshall, Roger
author_facet Marshall, Roger
Oo, Linda Lin Lin
Lin, Grace Meilan
Ang, Shuzhen
format Final Year Project
author Oo, Linda Lin Lin
Lin, Grace Meilan
Ang, Shuzhen
author_sort Oo, Linda Lin Lin
title The development of brand as a heuristic : an exploratory study
title_short The development of brand as a heuristic : an exploratory study
title_full The development of brand as a heuristic : an exploratory study
title_fullStr The development of brand as a heuristic : an exploratory study
title_full_unstemmed The development of brand as a heuristic : an exploratory study
title_sort development of brand as a heuristic : an exploratory study
publishDate 2008
url http://hdl.handle.net/10356/9076
_version_ 1770566527712493568

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