The development of brand as a heuristic : an exploratory study

• Main Authors: Oo, Linda Lin Lin, Lin, Grace Meilan, Ang, Shuzhen
• Other Authors: Marshall, Roger
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising::Product
• Online Access: http://hdl.handle.net/10356/9076
• Institution: Nanyang Technological University

This paper investigates the development of brand heuristics as a consumer matures.