The development of brand as a heuristic : an exploratory study
This paper investigates the development of brand heuristics as a consumer matures.
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Main Authors: | Oo, Linda Lin Lin, Lin, Grace Meilan, Ang, Shuzhen |
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Other Authors: | Marshall, Roger |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9076 |
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Institution: | Nanyang Technological University |
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