Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.
This paper aims to identify factors affecting clients’ perceived corporate image of an accounting firm practicing Multi-Disciplinary Practices (MDPs). The study found six factors: “service offering”, “advertising approach”, “reputation”, “corporate identity”, “perceived service quality”, and “expect...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9219 |
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| Institution: | Nanyang Technological University |
| Summary: | This paper aims to identify factors affecting clients’ perceived corporate image of an accounting firm practicing Multi-Disciplinary Practices (MDPs). The study found six factors: “service offering”, “advertising approach”, “reputation”, “corporate identity”, “perceived service quality”, and “expectation”, which is a new factor that was uncovered. |
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