Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.
This paper aims to identify factors affecting clients’ perceived corporate image of an accounting firm practicing Multi-Disciplinary Practices (MDPs). The study found six factors: “service offering”, “advertising approach”, “reputation”, “corporate identity”, “perceived service quality”, and “expect...
Saved in:
Main Authors: | Ho, Lay Boon., Ng, Suat Ping., Tan, Sze Ling. |
---|---|
Other Authors: | Yao, Lee Jian |
Format: | Final Year Project |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/9219 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Similar Items
-
Classification of Clients of Financial Firms: From Comparative Law Perspective
by: CHEN, Christopher Chao-hung
Published: (2010) -
Improving the process of preparing monthly client tax returns of an accounting firm
by: Verde, Lorenzo C.
Published: (2022) -
The effects of firm age and firm size on the propensity of alliance formation.
by: Ong, Bee Chin., et al.
Published: (2008) -
Do Changes in a Firm's Management Accounting System Affect the Firm's Performance
by: Williams, John Joseph
Published: (2005) -
Alliance Strategies of US Firms in Mexico
by: ROBINS, James Arthur, et al.
Published: (1995)