Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.

Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.

This paper aims to identify factors affecting clients’ perceived corporate image of an accounting firm practicing Multi-Disciplinary Practices (MDPs). The study found six factors: “service offering”, “advertising approach”, “reputation”, “corporate identity”, “perceived service quality”, and “expect...

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Main Authors: Ho, Lay Boon., Ng, Suat Ping., Tan, Sze Ling.
Other Authors: Yao, Lee Jian
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/9219
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9219
record_format dspace
spelling sg-ntu-dr.10356-92192023-05-19T06:24:03Z Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms. Ho, Lay Boon. Ng, Suat Ping. Tan, Sze Ling. Yao, Lee Jian Nanyang Business School DRNTU::Business This paper aims to identify factors affecting clients’ perceived corporate image of an accounting firm practicing Multi-Disciplinary Practices (MDPs). The study found six factors: “service offering”, “advertising approach”, “reputation”, “corporate identity”, “perceived service quality”, and “expectation”, which is a new factor that was uncovered. 2008-09-24T07:29:50Z 2008-09-24T07:29:50Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9219 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business
spellingShingle DRNTU::Business
Ho, Lay Boon.
Ng, Suat Ping.
Tan, Sze Ling.
Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.
description This paper aims to identify factors affecting clients’ perceived corporate image of an accounting firm practicing Multi-Disciplinary Practices (MDPs). The study found six factors: “service offering”, “advertising approach”, “reputation”, “corporate identity”, “perceived service quality”, and “expectation”, which is a new factor that was uncovered.
author2 Yao, Lee Jian
author_facet Yao, Lee Jian
Ho, Lay Boon.
Ng, Suat Ping.
Tan, Sze Ling.
format Final Year Project
author Ho, Lay Boon.
Ng, Suat Ping.
Tan, Sze Ling.
author_sort Ho, Lay Boon.
title Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.
title_short Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.
title_full Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.
title_fullStr Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.
title_full_unstemmed Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.
title_sort factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.
publishDate 2008
url http://hdl.handle.net/10356/9219
_version_ 1770564474000900096

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