Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.

• Main Authors: Ho, Lay Boon., Ng, Suat Ping., Tan, Sze Ling.
• Other Authors: Yao, Lee Jian
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/9219
• Institution: Nanyang Technological University

This paper aims to identify factors affecting clients’ perceived corporate image of an accounting firm practicing Multi-Disciplinary Practices (MDPs). The study found six factors: “service offering”, “advertising approach”, “reputation”, “corporate identity”, “perceived service quality”, and “expect...