Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.
This paper aims to identify factors affecting clients’ perceived corporate image of an accounting firm practicing Multi-Disciplinary Practices (MDPs). The study found six factors: “service offering”, “advertising approach”, “reputation”, “corporate identity”, “perceived service quality”, and “expect...
Saved in:
Main Authors: | , , |
---|---|
Other Authors: | |
Format: | Final Year Project |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/9219 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Be the first to leave a comment!