Module 1 : introduction to social marketing

• Main Author: Alvarez, Ramiro
• Other Authors: AMIC Workshop on Social Marketing and Public Education Campaigns : Baguio, May 18-26, 1987.
• Format: Conference or Workshop Item
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: https://hdl.handle.net/10356/92648; http://hdl.handle.net/10220/803
• Institution: Nanyang Technological University