Why working Singaporeans engage in multiple banking : an exploratory study.
Our study seeks to establish the reasons why working Singaporeans engage in multiple banking, the extent of dominance of local and foreign banks, the banking and/or financial services sourced by multiple bank customers and the usage rates for these services.
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Main Authors: | Chen, Meifen., Goh, Lee May., Phua, Tin Hwee. |
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Other Authors: | Gerrard, Philip |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9388 |
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Institution: | Nanyang Technological University |
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