Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.
This study extended Jones's (1991) issue-contingent model by including perceived risk concept for investigating an issue of consumer software piracy (consumer intention to purchase pirated software), and their moral judgement for the issue. Scenario-based questionnaire approach is used to gathe...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9472 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Summary: | This study extended Jones's (1991) issue-contingent model by including perceived risk concept for investigating an issue of consumer software piracy (consumer intention to purchase pirated software), and their moral judgement for the issue. Scenario-based questionnaire approach is used to gather the data and the findings yield overall support for the hypotheses. |
|---|