Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.

This study extended Jones's (1991) issue-contingent model by including perceived risk concept for investigating an issue of consumer software piracy (consumer intention to purchase pirated software), and their moral judgement for the issue. Scenario-based questionnaire approach is used to gathe...

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Bibliographic Details
Main Authors:	Sum, Kwok Hoong., Tay, Shing Yee., Poon, Soak Ching.
Other Authors:	Tan, Benjamin Lin Boon
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9472
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-94722023-05-19T07:23:14Z Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software. Sum, Kwok Hoong. Tay, Shing Yee. Poon, Soak Ching. Tan, Benjamin Lin Boon Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study extended Jones's (1991) issue-contingent model by including perceived risk concept for investigating an issue of consumer software piracy (consumer intention to purchase pirated software), and their moral judgement for the issue. Scenario-based questionnaire approach is used to gather the data and the findings yield overall support for the hypotheses. 2008-09-24T07:32:44Z 2008-09-24T07:32:44Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/9472 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Sum, Kwok Hoong. Tay, Shing Yee. Poon, Soak Ching. Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.
description	This study extended Jones's (1991) issue-contingent model by including perceived risk concept for investigating an issue of consumer software piracy (consumer intention to purchase pirated software), and their moral judgement for the issue. Scenario-based questionnaire approach is used to gather the data and the findings yield overall support for the hypotheses.
author2	Tan, Benjamin Lin Boon
author_facet	Tan, Benjamin Lin Boon Sum, Kwok Hoong. Tay, Shing Yee. Poon, Soak Ching.
format	Final Year Project
author	Sum, Kwok Hoong. Tay, Shing Yee. Poon, Soak Ching.
author_sort	Sum, Kwok Hoong.
title	Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.
title_short	Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.
title_full	Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.
title_fullStr	Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.
title_full_unstemmed	Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.
title_sort	impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.
publishDate	2008
url	http://hdl.handle.net/10356/9472
_version_	1772827378574163968

Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.

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