Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.

• Main Authors: Sum, Kwok Hoong., Tay, Shing Yee., Poon, Soak Ching.
• Other Authors: Tan, Benjamin Lin Boon
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9472
• Institution: Nanyang Technological University

This study extended Jones's (1991) issue-contingent model by including perceived risk concept for investigating an issue of consumer software piracy (consumer intention to purchase pirated software), and their moral judgement for the issue. Scenario-based questionnaire approach is used to gathe...