Consumer's perceptions of advertising in emerging markets.

The research aims to provide an insight into the individual emerging market structures and the perceptions towards advertising. Emerging markets are experiencing new focus of advertising. This calls for a need for international marketers to focus on ways to communicate with the growth markets of the...

Full description

Saved in:

Bibliographic Details
Main Authors:	Lim, Hui Ying., Toh, Xin Ying., Yeo, Reyna Yan Yi.
Other Authors:	Sangwan, Sunanda
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9475
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9475
record_format	dspace
spelling	sg-ntu-dr.10356-94752023-05-19T03:30:08Z Consumer's perceptions of advertising in emerging markets. Lim, Hui Ying. Toh, Xin Ying. Yeo, Reyna Yan Yi. Sangwan, Sunanda Nanyang Business School Loi, Soh Loi DRNTU::Business::Marketing::Consumer behavior The research aims to provide an insight into the individual emerging market structures and the perceptions towards advertising. Emerging markets are experiencing new focus of advertising. This calls for a need for international marketers to focus on ways to communicate with the growth markets of the future. 2008-09-24T07:32:46Z 2008-09-24T07:32:46Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9475 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Lim, Hui Ying. Toh, Xin Ying. Yeo, Reyna Yan Yi. Consumer's perceptions of advertising in emerging markets.
description	The research aims to provide an insight into the individual emerging market structures and the perceptions towards advertising. Emerging markets are experiencing new focus of advertising. This calls for a need for international marketers to focus on ways to communicate with the growth markets of the future.
author2	Sangwan, Sunanda
author_facet	Sangwan, Sunanda Lim, Hui Ying. Toh, Xin Ying. Yeo, Reyna Yan Yi.
format	Final Year Project
author	Lim, Hui Ying. Toh, Xin Ying. Yeo, Reyna Yan Yi.
author_sort	Lim, Hui Ying.
title	Consumer's perceptions of advertising in emerging markets.
title_short	Consumer's perceptions of advertising in emerging markets.
title_full	Consumer's perceptions of advertising in emerging markets.
title_fullStr	Consumer's perceptions of advertising in emerging markets.
title_full_unstemmed	Consumer's perceptions of advertising in emerging markets.
title_sort	consumer's perceptions of advertising in emerging markets.
publishDate	2008
url	http://hdl.handle.net/10356/9475
_version_	1770566042929594368

Consumer's perceptions of advertising in emerging markets.

Similar Items