Consumer's perceptions of advertising in emerging markets.

• Main Authors: Lim, Hui Ying., Toh, Xin Ying., Yeo, Reyna Yan Yi.
• 其他作者: Sangwan, Sunanda
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/9475

The research aims to provide an insight into the individual emerging market structures and the perceptions towards advertising. Emerging markets are experiencing new focus of advertising. This calls for a need for international marketers to focus on ways to communicate with the growth markets of the...