The role of virtual communities in promoting Electronic Commerce.

In this paper we have looked at the issues of trust in virtual communities and the perceived benefits of participating in virtual communities. We have also outline a model that proposes the contributions of virtual communities to electronic commerce. The model was developed from an integration of re...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Koh, Yeow Leng., Chia, Pei Jin., Yeo, Hwee Lee.
مؤلفون آخرون: Tung, Lai Lai
التنسيق: Final Year Project
منشور في: 2008
الموضوعات:
الوصول للمادة أونلاين:http://hdl.handle.net/10356/9494
الوسوم: إضافة وسم
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الوصف
الملخص:In this paper we have looked at the issues of trust in virtual communities and the perceived benefits of participating in virtual communities. We have also outline a model that proposes the contributions of virtual communities to electronic commerce. The model was developed from an integration of relevant theories.