The role of virtual communities in promoting Electronic Commerce.
In this paper we have looked at the issues of trust in virtual communities and the perceived benefits of participating in virtual communities. We have also outline a model that proposes the contributions of virtual communities to electronic commerce. The model was developed from an integration of re...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9494 |
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| Institution: | Nanyang Technological University |