The role of virtual communities in promoting Electronic Commerce.

• Main Authors: Koh, Yeow Leng., Chia, Pei Jin., Yeo, Hwee Lee.
• Other Authors: Tung, Lai Lai
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/9494
• Institution: Nanyang Technological University

In this paper we have looked at the issues of trust in virtual communities and the perceived benefits of participating in virtual communities. We have also outline a model that proposes the contributions of virtual communities to electronic commerce. The model was developed from an integration of re...