Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.

• المؤلفون الرئيسيون: Tan, Hock Choon., Tan, Shi Xing., Yap, Filicia Xinyi.
• مؤلفون آخرون: Tan, How Joo
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9662

Study of how demographics, psychographics and selection criteria affect the marketing strategies of credit cards in Singapore.