Consumer perceptions of nutrition claims.

This study investigates the current usage level of nutrition labels in Singapore, reasons for referring or not referring to nutrition claims and nutrition information panels, and willingness to pay a premium for products with nutrition claims, taking population characteristics into consideration. Al...

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Bibliographic Details
Main Authors: Ong, Shu Yun., Tay, Audrey Si Qi., Wong, Hui Ping.
Other Authors: Goh-Low, Soen Yin
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9689
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Institution: Nanyang Technological University
Description
Summary:This study investigates the current usage level of nutrition labels in Singapore, reasons for referring or not referring to nutrition claims and nutrition information panels, and willingness to pay a premium for products with nutrition claims, taking population characteristics into consideration. Also investigates influence of mere presence of a nutrition claim.