Consumer perceptions of nutrition claims.

This study investigates the current usage level of nutrition labels in Singapore, reasons for referring or not referring to nutrition claims and nutrition information panels, and willingness to pay a premium for products with nutrition claims, taking population characteristics into consideration. Al...

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Bibliographic Details
Main Authors:	Ong, Shu Yun., Tay, Audrey Si Qi., Wong, Hui Ping.
Other Authors:	Goh-Low, Soen Yin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9689
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9689
record_format	dspace
spelling	sg-ntu-dr.10356-96892023-05-19T06:08:58Z Consumer perceptions of nutrition claims. Ong, Shu Yun. Tay, Audrey Si Qi. Wong, Hui Ping. Goh-Low, Soen Yin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study investigates the current usage level of nutrition labels in Singapore, reasons for referring or not referring to nutrition claims and nutrition information panels, and willingness to pay a premium for products with nutrition claims, taking population characteristics into consideration. Also investigates influence of mere presence of a nutrition claim. 2008-09-24T07:35:06Z 2008-09-24T07:35:06Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9689 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Ong, Shu Yun. Tay, Audrey Si Qi. Wong, Hui Ping. Consumer perceptions of nutrition claims.
description	This study investigates the current usage level of nutrition labels in Singapore, reasons for referring or not referring to nutrition claims and nutrition information panels, and willingness to pay a premium for products with nutrition claims, taking population characteristics into consideration. Also investigates influence of mere presence of a nutrition claim.
author2	Goh-Low, Soen Yin
author_facet	Goh-Low, Soen Yin Ong, Shu Yun. Tay, Audrey Si Qi. Wong, Hui Ping.
format	Final Year Project
author	Ong, Shu Yun. Tay, Audrey Si Qi. Wong, Hui Ping.
author_sort	Ong, Shu Yun.
title	Consumer perceptions of nutrition claims.
title_short	Consumer perceptions of nutrition claims.
title_full	Consumer perceptions of nutrition claims.
title_fullStr	Consumer perceptions of nutrition claims.
title_full_unstemmed	Consumer perceptions of nutrition claims.
title_sort	consumer perceptions of nutrition claims.
publishDate	2008
url	http://hdl.handle.net/10356/9689
_version_	1770565508449435648

Consumer perceptions of nutrition claims.

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