Factors that influence consumers when applying for debit cards.
This study aims to identify the various factors which influence consumers when deciding whether to apply for a debit card and the relative importance of the respective factors on the decision making process.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9755 |
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| Institution: | Nanyang Technological University |
| Summary: | This study aims to identify the various factors which influence consumers when deciding whether to apply for a debit card and the relative importance of the respective factors on the decision making process. |
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