Factors that influence consumers when applying for debit cards.

This study aims to identify the various factors which influence consumers when deciding whether to apply for a debit card and the relative importance of the respective factors on the decision making process.

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Bibliographic Details
Main Authors: Ong, Wei Ming., Tee, Jin Hao., Teh, Tze Fong.
Other Authors: Gerrard, Philip
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9755
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9755
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spelling sg-ntu-dr.10356-97552023-05-19T06:16:17Z Factors that influence consumers when applying for debit cards. Ong, Wei Ming. Tee, Jin Hao. Teh, Tze Fong. Gerrard, Philip Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study aims to identify the various factors which influence consumers when deciding whether to apply for a debit card and the relative importance of the respective factors on the decision making process. 2008-09-24T07:36:02Z 2008-09-24T07:36:02Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9755 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Ong, Wei Ming.
Tee, Jin Hao.
Teh, Tze Fong.
Factors that influence consumers when applying for debit cards.
description This study aims to identify the various factors which influence consumers when deciding whether to apply for a debit card and the relative importance of the respective factors on the decision making process.
author2 Gerrard, Philip
author_facet Gerrard, Philip
Ong, Wei Ming.
Tee, Jin Hao.
Teh, Tze Fong.
format Final Year Project
author Ong, Wei Ming.
Tee, Jin Hao.
Teh, Tze Fong.
author_sort Ong, Wei Ming.
title Factors that influence consumers when applying for debit cards.
title_short Factors that influence consumers when applying for debit cards.
title_full Factors that influence consumers when applying for debit cards.
title_fullStr Factors that influence consumers when applying for debit cards.
title_full_unstemmed Factors that influence consumers when applying for debit cards.
title_sort factors that influence consumers when applying for debit cards.
publishDate 2008
url http://hdl.handle.net/10356/9755
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