Factors that influence consumers when applying for debit cards.

• Main Authors: Ong, Wei Ming., Tee, Jin Hao., Teh, Tze Fong.
• Other Authors: Gerrard, Philip
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9755
• Institution: Nanyang Technological University

This study aims to identify the various factors which influence consumers when deciding whether to apply for a debit card and the relative importance of the respective factors on the decision making process.