Effects of assurance on high assurance knowledge consumers' behaviors.

• المؤلفون الرئيسيون: Ho, Stefanie Ying., Teh, Simin., Liu, Yiling.
• مؤلفون آخرون: Low, Kin Yew
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9786
• المؤسسة: Nanyang Technological University

In this study, we examine the value and the communication of different assurance levels to consumers possessing different levels of assurance knowledge, purchasing from retailers of different levels of business reputation and also, determines if the better communication of different assurance level...