Practical application of marketing principles for iQUE Nest.
This research study aims to examine issues from the perspective of a home-grown brand, iQue Nest, on areas like its overall marketing strategies from planning a suitable product positioning, creating the right packaging, selecting the most appropriate distribution channel to integrating the marketin...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9792 |
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| Institution: | Nanyang Technological University |
| Summary: | This research study aims to examine issues from the perspective of a home-grown brand, iQue Nest, on areas like its overall marketing strategies from planning a suitable product positioning, creating the right packaging, selecting the most appropriate distribution channel to integrating the marketing communication. Multi-level marketing structure in particular is researched on to determine if it is suitable for the bird nest product category. |
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