Practical application of marketing principles for iQUE Nest.

Practical application of marketing principles for iQUE Nest.

This research study aims to examine issues from the perspective of a home-grown brand, iQue Nest, on areas like its overall marketing strategies from planning a suitable product positioning, creating the right packaging, selecting the most appropriate distribution channel to integrating the marketin...

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Main Authors: Chan, Yongxiang., Siew, Sher Lynn., Tay, Yingfen.
Other Authors: Han-Wong, Soke Yin
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/9792
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9792
record_format dspace
spelling sg-ntu-dr.10356-97922023-05-19T07:23:09Z Practical application of marketing principles for iQUE Nest. Chan, Yongxiang. Siew, Sher Lynn. Tay, Yingfen. Han-Wong, Soke Yin Nanyang Business School DRNTU::Business::Marketing This research study aims to examine issues from the perspective of a home-grown brand, iQue Nest, on areas like its overall marketing strategies from planning a suitable product positioning, creating the right packaging, selecting the most appropriate distribution channel to integrating the marketing communication. Multi-level marketing structure in particular is researched on to determine if it is suitable for the bird nest product category. 2008-09-24T07:36:24Z 2008-09-24T07:36:24Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9792 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Chan, Yongxiang.
Siew, Sher Lynn.
Tay, Yingfen.
Practical application of marketing principles for iQUE Nest.
description This research study aims to examine issues from the perspective of a home-grown brand, iQue Nest, on areas like its overall marketing strategies from planning a suitable product positioning, creating the right packaging, selecting the most appropriate distribution channel to integrating the marketing communication. Multi-level marketing structure in particular is researched on to determine if it is suitable for the bird nest product category.
author2 Han-Wong, Soke Yin
author_facet Han-Wong, Soke Yin
Chan, Yongxiang.
Siew, Sher Lynn.
Tay, Yingfen.
format Final Year Project
author Chan, Yongxiang.
Siew, Sher Lynn.
Tay, Yingfen.
author_sort Chan, Yongxiang.
title Practical application of marketing principles for iQUE Nest.
title_short Practical application of marketing principles for iQUE Nest.
title_full Practical application of marketing principles for iQUE Nest.
title_fullStr Practical application of marketing principles for iQUE Nest.
title_full_unstemmed Practical application of marketing principles for iQUE Nest.
title_sort practical application of marketing principles for ique nest.
publishDate 2008
url http://hdl.handle.net/10356/9792
_version_ 1772827630456799232

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