Practical application of marketing principles for iQUE Nest.

• Main Authors: Chan, Yongxiang., Siew, Sher Lynn., Tay, Yingfen.
• Other Authors: Han-Wong, Soke Yin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/9792
• Institution: Nanyang Technological University

This research study aims to examine issues from the perspective of a home-grown brand, iQue Nest, on areas like its overall marketing strategies from planning a suitable product positioning, creating the right packaging, selecting the most appropriate distribution channel to integrating the marketin...