A study of local consumers' perceptions on advertising practices for slimming products and services

There are many products available on the market. The consumers base their buying decision on the advertisements available which are the only avenue of information on the products available. This research group seeks to find out how reliable such information is.

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Bibliographic Details
Main Authors:	Pok, Nee Thing, Rathi Rajan, Wan, Felicia Poh Guan
Other Authors:	Toh, See Kiat
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/9797
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-97972023-05-19T06:09:05Z A study of local consumers' perceptions on advertising practices for slimming products and services Pok, Nee Thing Rathi Rajan Wan, Felicia Poh Guan Toh, See Kiat Nanyang Business School DRNTU::Business::Advertising There are many products available on the market. The consumers base their buying decision on the advertisements available which are the only avenue of information on the products available. This research group seeks to find out how reliable such information is. 2008-09-24T07:36:29Z 2008-09-24T07:36:29Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9797 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Pok, Nee Thing Rathi Rajan Wan, Felicia Poh Guan A study of local consumers' perceptions on advertising practices for slimming products and services
description	There are many products available on the market. The consumers base their buying decision on the advertisements available which are the only avenue of information on the products available. This research group seeks to find out how reliable such information is.
author2	Toh, See Kiat
author_facet	Toh, See Kiat Pok, Nee Thing Rathi Rajan Wan, Felicia Poh Guan
format	Final Year Project
author	Pok, Nee Thing Rathi Rajan Wan, Felicia Poh Guan
author_sort	Pok, Nee Thing
title	A study of local consumers' perceptions on advertising practices for slimming products and services
title_short	A study of local consumers' perceptions on advertising practices for slimming products and services
title_full	A study of local consumers' perceptions on advertising practices for slimming products and services
title_fullStr	A study of local consumers' perceptions on advertising practices for slimming products and services
title_full_unstemmed	A study of local consumers' perceptions on advertising practices for slimming products and services
title_sort	study of local consumers' perceptions on advertising practices for slimming products and services
publishDate	2008
url	http://hdl.handle.net/10356/9797
_version_	1770564476670574592

A study of local consumers' perceptions on advertising practices for slimming products and services

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