A study of local consumers' perceptions on advertising practices for slimming products and services

• Main Authors: Pok, Nee Thing, Rathi Rajan, Wan, Felicia Poh Guan
• Other Authors: Toh, See Kiat
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/9797
• Institution: Nanyang Technological University

There are many products available on the market. The consumers base their buying decision on the advertisements available which are the only avenue of information on the products available. This research group seeks to find out how reliable such information is.