A study of consumer preferences against marketing strategies in the food and beverage industry.

This report is focused on exploring the types of marketing strategy utilised by brands operating across different categories of the F&B industry in Singapore. With this study we are attempting to understand the competitive strategies adopted in the local context, and aim to create guidelines fo...

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Bibliographic Details
Main Authors:	Choo, Zhi Hui., Lee, Nian Sia., Ng, Celine.
Other Authors:	McGovern, Ian
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9874
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9874
record_format	dspace
spelling	sg-ntu-dr.10356-98742023-05-19T07:23:14Z A study of consumer preferences against marketing strategies in the food and beverage industry. Choo, Zhi Hui. Lee, Nian Sia. Ng, Celine. McGovern, Ian Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This report is focused on exploring the types of marketing strategy utilised by brands operating across different categories of the F&B industry in Singapore. With this study we are attempting to understand the competitive strategies adopted in the local context, and aim to create guidelines for successful competitive marketing strategies with the results of our research and findings. 2008-09-24T07:37:19Z 2008-09-24T07:37:19Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9874 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Choo, Zhi Hui. Lee, Nian Sia. Ng, Celine. A study of consumer preferences against marketing strategies in the food and beverage industry.
description	This report is focused on exploring the types of marketing strategy utilised by brands operating across different categories of the F&B industry in Singapore. With this study we are attempting to understand the competitive strategies adopted in the local context, and aim to create guidelines for successful competitive marketing strategies with the results of our research and findings.
author2	McGovern, Ian
author_facet	McGovern, Ian Choo, Zhi Hui. Lee, Nian Sia. Ng, Celine.
format	Final Year Project
author	Choo, Zhi Hui. Lee, Nian Sia. Ng, Celine.
author_sort	Choo, Zhi Hui.
title	A study of consumer preferences against marketing strategies in the food and beverage industry.
title_short	A study of consumer preferences against marketing strategies in the food and beverage industry.
title_full	A study of consumer preferences against marketing strategies in the food and beverage industry.
title_fullStr	A study of consumer preferences against marketing strategies in the food and beverage industry.
title_full_unstemmed	A study of consumer preferences against marketing strategies in the food and beverage industry.
title_sort	study of consumer preferences against marketing strategies in the food and beverage industry.
publishDate	2008
url	http://hdl.handle.net/10356/9874
_version_	1772827379003031552

A study of consumer preferences against marketing strategies in the food and beverage industry.

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