Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry.

This research aims to design attraction strategies in one of the sector of the unsought services industry-the automobile repair and servicing industry. It seeks to understand the characteristics of the automobile repair and servicing industry thereby proposing communication strategies to solve the p...

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Main Authors:	Soh, See Woon., Ong, Yen Pin., Tay, Joyce Yong Yong.
Other Authors:	Ng, Sharon Sok Ling
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/9935
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9935
record_format	dspace
spelling	sg-ntu-dr.10356-99352023-05-19T03:30:06Z Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry. Soh, See Woon. Ong, Yen Pin. Tay, Joyce Yong Yong. Ng, Sharon Sok Ling Nanyang Business School DRNTU::Business::Industries and labor This research aims to design attraction strategies in one of the sector of the unsought services industry-the automobile repair and servicing industry. It seeks to understand the characteristics of the automobile repair and servicing industry thereby proposing communication strategies to solve the problem of attracting customers, which is an issue generic to all unsought services. 2008-09-24T07:37:58Z 2008-09-24T07:37:58Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9935 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Soh, See Woon. Ong, Yen Pin. Tay, Joyce Yong Yong. Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry.
description	This research aims to design attraction strategies in one of the sector of the unsought services industry-the automobile repair and servicing industry. It seeks to understand the characteristics of the automobile repair and servicing industry thereby proposing communication strategies to solve the problem of attracting customers, which is an issue generic to all unsought services.
author2	Ng, Sharon Sok Ling
author_facet	Ng, Sharon Sok Ling Soh, See Woon. Ong, Yen Pin. Tay, Joyce Yong Yong.
format	Final Year Project
author	Soh, See Woon. Ong, Yen Pin. Tay, Joyce Yong Yong.
author_sort	Soh, See Woon.
title	Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry.
title_short	Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry.
title_full	Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry.
title_fullStr	Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry.
title_full_unstemmed	Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry.
title_sort	attraction strategies for the unsought services industry : case on the automobile repair and servicing industry.
publishDate	2008
url	http://hdl.handle.net/10356/9935
_version_	1770567090986549248

Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry.

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