Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry.
This research aims to design attraction strategies in one of the sector of the unsought services industry-the automobile repair and servicing industry. It seeks to understand the characteristics of the automobile repair and servicing industry thereby proposing communication strategies to solve the p...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9935 |
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| Institution: | Nanyang Technological University |