Singapore Airlines and flight SQ006 : managing an airline crisis

Flight SQ006, operated by Singapore Airlines, crashed on 31 October 2000. The accident was the first with fatalities in the 28–year history of the airline, although all the passengers on board a plane of its wholly owned subsidiary (SilkAir) had died in a crash three years earlier. More accustomed t...

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Main Author: Henderson, Joan C.
Other Authors: Nanyang Business School
Format: Case Study
Language:English
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/10356/99880
http://hdl.handle.net/10220/13541
http://www.asiacase.com/case/ntuAbcc/siaSq006.html
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-998802023-05-19T06:44:43Z Singapore Airlines and flight SQ006 : managing an airline crisis Henderson, Joan C. Nanyang Business School Singapore Airlines Asian Business Case Centre DRNTU::Business Flight SQ006, operated by Singapore Airlines, crashed on 31 October 2000. The accident was the first with fatalities in the 28–year history of the airline, although all the passengers on board a plane of its wholly owned subsidiary (SilkAir) had died in a crash three years earlier. More accustomed to favourable reports associated with its successes, the airline now had to confront the challenges of managing a fatal accident and subsequent adverse publicity, which proved potentially damaging to its image and reputation. After dealing with the immediate consequences of the crash in the period up until 6 November, when final casualties were confirmed, there was an opportunity for the company in general, and the Public Affairs Department in particular, to pause and review the situation. Period covered 2000 – 2002 2013-09-19T08:45:00Z 2019-12-06T20:12:51Z 2013-09-19T08:45:00Z 2019-12-06T20:12:51Z 2002 2002 Case Study Henderson, J. C. (2002). Singapore Airlines and flight SQ006 : managing an airline crisis. Singapore: The Asian Business Case Centre, Nanyang Technological University. https://hdl.handle.net/10356/99880 http://hdl.handle.net/10220/13541 http://www.asiacase.com/case/ntuAbcc/siaSq006.html en © 2002 Nanyang Technological University, Singapore. 7 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business
spellingShingle DRNTU::Business
Henderson, Joan C.
Singapore Airlines and flight SQ006 : managing an airline crisis
description Flight SQ006, operated by Singapore Airlines, crashed on 31 October 2000. The accident was the first with fatalities in the 28–year history of the airline, although all the passengers on board a plane of its wholly owned subsidiary (SilkAir) had died in a crash three years earlier. More accustomed to favourable reports associated with its successes, the airline now had to confront the challenges of managing a fatal accident and subsequent adverse publicity, which proved potentially damaging to its image and reputation. After dealing with the immediate consequences of the crash in the period up until 6 November, when final casualties were confirmed, there was an opportunity for the company in general, and the Public Affairs Department in particular, to pause and review the situation. Period covered 2000 – 2002
author2 Nanyang Business School
author_facet Nanyang Business School
Henderson, Joan C.
format Case Study
author Henderson, Joan C.
author_sort Henderson, Joan C.
title Singapore Airlines and flight SQ006 : managing an airline crisis
title_short Singapore Airlines and flight SQ006 : managing an airline crisis
title_full Singapore Airlines and flight SQ006 : managing an airline crisis
title_fullStr Singapore Airlines and flight SQ006 : managing an airline crisis
title_full_unstemmed Singapore Airlines and flight SQ006 : managing an airline crisis
title_sort singapore airlines and flight sq006 : managing an airline crisis
publishDate 2013
url https://hdl.handle.net/10356/99880
http://hdl.handle.net/10220/13541
http://www.asiacase.com/case/ntuAbcc/siaSq006.html
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