REVENUE OPTIMIZATION IN REAL-TIME BIDDING BASED ADVERTISING FOR MOBILE DEVICES

Ph.D

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Bibliographic Details
Main Author: ADIKARI APPUHAMILAGE PRANEETH SHALINDA ADIKARI
Other Authors: INFORMATION SYSTEMS & ANALYTICS
Format: Theses and Dissertations
Language:English
Published: 2018
Subjects:
Online Access:https://scholarbank.nus.edu.sg/handle/10635/139094
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Institution: National University of Singapore
Language: English